who we are

I Am Strength Training is a holistic online fitness and wellness program founded by Rebekah Heiland, a certified nutritionist and pre/postnatal coach with over a decade of experience in the health and fitness industry.


This program is dedicated to helping individuals of all backgrounds and fitness levels embrace their strength, both physical and mental.

With a focus on inclusive and body-neutral coaching, it offers personalized workouts, nutrition guidance, and a supportive community.

The mission is clear.

We empower people to get strong, love their bodies, and achieve their wellness goals while fostering a culture of acceptance, positivity, and achievement.

Our Core Values

Acceptance

At I Am Strength Training, we wholeheartedly believe in the power of self-acceptance. You are unique, extraordinary, and deserving of love and respect. We celebrate diversity, individuality, and the beautiful journey of each person. Embrace yourself exactly as you are, and let go of the need to change or diminish your true essence. You are a baddie, just the way you are!

Attitude

Our positive attitude is the heartbeat of our community. Life is full of challenges, but we face them with unwavering optimism and resilience. We believe in the strength of a positive mindset and know that it can transform not only our fitness journey but also our lives. Let's approach every obstacle with determination and a fierce "I can do this!" attitude.

Achievability

You are capable of achieving greatness. Through hard work, dedication, and confidence, you can conquer any goal you set your mind to. We encourage you to dream big, set ambitious goals, and believe in your abilities. Our program is designed to equip you with the tools and knowledge to unlock your true potential. You've got this, baddie!

Affirmations

Words have power, and at I Am Strength Training, we harness that power through affirmations. We use empowering language to uplift and inspire ourselves and others. Positive affirmations are not just words; they are a reflection of our self-belief and a reminder of our strength. Let's embrace the power of affirmations and build a community that supports and encourages each other.